Celeb entrepreneurship, new brands, new fashion, different styles and ways to earn fantastic sums

Becks is setting hearts racing by posing himself in Emporio Armani Underwear for another sexy Armani line. The huge billboard overlooks 6,000 – seat amphitheatre in San Francisco.

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The best paid football player has once again become the face - and the body - of Armani’s cotton-rich and Lurex-stitched underwear range.

David will profit $40 million in the next three years from this ad campaign. Cheers!

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The hottest footy stud, of course not as hot as Cristiano Ronaldo, presents new campaign at Macy’s. The photographers are no ones but noted world famous Mert Alas and Marcus Piggott.

The steamy shots were taken in Malibu where David Beckham, 33, is wearing nothing but Armani briefs… and that is breathtaking. His fabled ‘golden balls’ have gone super-sized. Forgive me, Victoria!

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Those photos will appear in sport, fashion and lifestyle magazines as well as on billboards in major cities such as, Los Angeles, New York, London, Milan, Rome, Paris and Tokyo. The print magazine ad will debut in the August edition of Vanity Fair.

Screaming fans are overwhelmed by the giant mural of their beloved Galaxy football player.

Victoria Beckham

Victoria Beckham, who recently turned 34, is set to start bottling her own wine, after her hubby Becks paid for the plot in California. The vineyard is located in the Napa Valley, approximately an hour flight from the couple’s Los Angeles home. David spent months researching vineries to find one that was just right for his wife.  He apparently unveiled the present to Victoria by presenting her with a bottle with her name on the label while on holiday in the area last month. The "Posh" wine will not be made commercially available and the couple - who have employed a team to run the vineyard - will keep it for family and friends.

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Kim Kardashian is selling her clothes for charity. Kim will auction off Jimmy Choo boots, Chanel bags and various designer dresses and accessories to raise cash for the Dream Foundation, which grants wishes to the terminally ill. The Keeping up with the Kardashians star will also take a winning bidder out for lunch and a shopping spree at her DASH store (obviuosly) in Calabasas, California. And she's urging other celebrities to follow her lead and use eBay.com's Giving Works resource to help raise cash for unwanted items. Kardashian's eBay.com auction begins on Thursday May 29 2008 night.

    "It's going to be amazing! These are some of my favourite items…Plus, (you can) bid to have a fantastic lunch with me and my sisters, followed by some personal shopping help from us at our store."

     "You get to do something good… and look good doing it. And, in case you didn't know, anytime you sell something on eBay, you can donate a percentage of your proceeds to charity. So clean out those closets and get rid of last season's clothes for a great cause."

Emma Watson

As you do, when you've turned 18.

Yes, Emma Watson's deal with Chanel has been signed, sealed, delivered - and sees her stealing the Coco Mademoiselle crown (or rather, bowler hat) from Keira Knightley. The Harry Potter star will soon start modelling for the French perfume and fashion house, after signing a two-year contract worth £3million.
"Emma has been slowly integrated into the Chanel brand. They have been dressing her for film premieres and parties over recent months to see if she is the right fit," a source tells the Daily Mail. "Once it became clear she is growing into a beautiful young woman and wears the Chanel brand so elegantly, they had to sign her up. Chanel realises it is important to target a young audience."
Well, indeed. As soon as they're old enough to have a credit card, eh?

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Johnson Development Corp.

The Los Angeles Lakers basketball star founded Johnson Development Corp. in 1992 to develop entertainment, retail, and dining businesses in poor communities. From his first project in West Las Vegas, Johnson has expanded to 65 cities. He has enlisted partners like Starbucks, T.G.I. Friday's, AMC Theatres, and real estate firm Canyon Capital to help renew economically depressed areas.

Johnson also has helped establish 31 Burger King franchises, his own chain of sports clubs, and a network of travel agents, among other enterprises. In addition to his many business interests, Johnson has a foundation that provides college scholarships and grants to nonprofit community groups.

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Celebrity-owned restaurants have always been popular; however, they're singing a new tune now that musicians are in on the act. Justin Timberlake brought 'Sexy Back' last summer and this year he's bringing southern cooking to New York's Upper East Side with his new restaurant, Southern Hospitality. The menu features all his favorite Memphis, Tenn., home-cooked meals, including pulled pork, macaroni & cheese, his grandmother's pecan pie and maybe even a tasty glimpse of the heartthrob, himself.

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We all know her as the ditsy blond with the amazing looks and smooth singing voice. Well, perhaps a number of females can fit this common description, but one stands out in particular. Her name is Jessica Simpson. Jessica is the simple Texas girl that has grown up and turned herself into a mega superstar in the pop world. Not only is she a great singer but she has landed key roles in different movies and episodes. With all her great success and fame, Jessica has been able to rack up quite the bank account which has left her in the number sixty spot of the Forbes top one hundred celebrity list.
Jessica Simpson accumulated an estimated seven million dollars last year and is looking to add to that total in the year 2008. Although her last album bombed like Hiroshima, she was steel able to land key sponsorship deals which put her name of items such as shoes, perfume, hair extensions, and handbags. After her breakup with ex-husband Nick Lachey, Jessica took her career to another level.
Jessica first received the large spotlight of media attention when she starred in the reality show Newlyweds.This show gave Jessica nationwide publicity which she took advantage of by making herself a household name. Her famous “Is this chicken? Or is this Tuna?” line melted the hearts of many teeny boppers. This lead to movie roles, sponsorships, and hit singles.
Often times, Jessica was regarded as the not so good teen sensation behind strong female artists Britney Spears and Christina Aguilera. However, once she divorced Nick, the media spotlight was on her more than those two and any other female artist int he same pop genre. Jessica has grasped the hot image she has attained and has used it to turn her career from a dud to complete stardom. Although her newest album release only sold three hundred thousand copies, Jessica is still one of the most publicized and beloved celebrities. Being so famous has allowed Jessica to make big bucks and buy whatever she wants.
For the most part, the photos that are taken of her by the paparazzi are of her shopping. She is currently romantically linked to fellow singing artist John Mayer. Together they form a Hollywood power couple that looks for nothing but positive things in the year 2008.

Paris Hilton

Paris Hilton

"I was just really hungry, and I wanted to have an In-N-Out burger."
Carl's Jr./Hardee's pitchwoman Paris Hilton, explaining the circumstances that led to her arrest on charges of drunk driving in September.

Mayor of New Lenox

Lenox

Hey, which one of you deadbeats ordered the $250 Cobb salad?

Mike Smith, mayor of New Lenox, Ill., pays a $1,462 tab at a strip club with his official village credit card.

By way of explanation, he says none of the other attendees had the means to pay the bill.

Jessica Simpson

As if Diddy actually wears that Sean John crap. Oh, he does? Really? Singer Jessica Simpson is sued for $100 million by Tarrant Apparel Group, which claims that she failed to promote her JS by Jessica Simpson and Princy collections.

Among Tarrant's complaints: In Marie Claire, Simpson cited True Religion, not Princy, as her favorite brand of jeans.

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Time Warner's latest attempt at horizontal integration...

A woman whom New York police allege works as a madam says Time Warner chief financial officer Wayne Pace was her "sugar daddy," offering her clothes, cash, and other gifts and helping her buy a $500,000 Manhattan apartment.
Andreia Schwartz makes the claims in a jailhouse interview with the New York Post in which she also denies being a madam or accepting money from Pace in exchange for sex. Pace has his lawyer acknowledge that he and Schwartz were friends but denies any sort of "inappropriate relationship."