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Celebrity Clothing Lines. Keeping Score

Oct 7, 2008
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Make no mistake, we here at Second City Style think the celebrity designer trend has gotten completely out of hand. We wouldn't be caught dead in most of it (although I am coveting a pair of L.A.M.B. booties right now).

Makes you wonder what effect the current economy will have on these brands as disposable income for most dwindles. Today's WWD did a fantastic synopsis of the state of pretty much every celeb brand on the market today. While we can't post it in it's entirety , there is a link at the bottom should you have a subscription.

Here is the gist;

Love it or hate it, celebrity-hood seems to automatically segue into fashion design these days. Yet, who’s really holding their own at retail, especially given the ground-shaking economy?

But a big name doesn’t always mean big business — just ask ill-fated “designers” Scarlett Johansson, Mandy Moore and 50 Cent.

Others like Serena and Venus Williams, who admittedly jibe each other about whose respective clothing line is better, have had their share of fits and starts.

Ditto for Kelly Osbourne, who recently shared an uppity-ness about fashion that seems to be part of the celebrity package.

I’m not the kind of person who would just attach my name to a clothing line. That is not fashion. That’s making a quick buck,” she said. “And I don’t want a stinky perfume either. I would rather do something and do it right.” Big talk for someone whose Stiletto Killers line flopped.

Here is WWD's scorecard:

Gaining Ground

Mary-Kate and Ashley Olsen

Mary Kate and Ashley Olsen

With three burgeoning lines — The Row, young designer apparel at Barneys New York; Elizabeth & James contemporary sportswear at Intermix, and marykateandashley apparel, accessories and lifestyle products at Wal-Mart Stores Inc. — the pair reportedly have a $1 billion business with Dualstar Entertainment Group.

The twins are designing an Elizabeth & James fine jewelry line with Robert Lee Morris and men’s wear for The Row.

Beyonce Knowles

Beyonce_Knowles_pictures

Mrs. Jay-Z's House of Deréon is a label she started with her mother, Tina Knowles. Slow to get out of the gate despite all its hype, House of Deréon repositioned itself as an eveningwear line and launched Deréon junior sportswear, which has proved to be the bread-and-butter and will soon add costume jewelry.

Can we just add this is scary? This line is the worst!